Fischer Homes, a Northern Kentucky-based homebuilder, announced it would build 60 Masterpiece homes in the Memorial Pointe residential community being developed on a hilltop property in Southgate, the site of the former Beverly Hills Supper Club.
Fischer Homes: The Marshall Western Craftsman, one of the Masterpiece Collection homes. (Pictures provided)
Fischer Homes, one of the nation’s largest homebuilders and Northern Kentucky’s leader in home construction, is partnering with Memorial Pointe developer Ashley Builders Group of Edgewood.
“Memorial Pointe is a terrific location for the low-maintenance single-family home community we plan to offer,” said Jason Finch, Market President for Fischer Homes Northern Kentucky Division Manager. “It is close to Interstate 471, the nearby business districts of Southgate and Fort Thomas as well as downtown Cincinnati and will feature green spaces, a pocket park and hospitality sites with views of the Highland Country Club golf course.
“Ashley Builders Group is a well-known and respected leading developer in northern Kentucky, and we are thrilled to be part of the Memorial Pointe community.”
The Masterpiece collection of homes that Fischer will build at Memorial Pointe are part of the same collection found at Villa Grande, a luxury home community that sits on a hill above Interstate 471 in Fort Thomas.
The Masterpiece Collection includes floor plans, ranch, and popular five-level designs from Fischer Homes with homeowners’ retreats on the first floor. Buyers can customize their home at the company’s Lifestyle Design Center in Erlanger. The low maintenance community will include yard work and snow removal for residents.

A rendering of the assisted living facility planned by Ashley Builders at Memorial Pointe
Memorial Pointe covers 80 acres and in addition to residential development, the community will maintain green space and include a park as well as connections to the Highland Country Club, which is across Blossom Lane from the site. Access to Memorial Pointe will be from US 27 and from Blossom Lane.
“We are thrilled to have Fischer Homes join us at Memorial Pointe,” said Bill Kreutzjans Jr. of Ashley Builders Group, who also plans to develop 20 homes on the site. “Like Ashley, Fischer Homes is a Northern Kentucky company that has built an excellent reputation for providing high-quality homes and communities.”
Fischer Homes is also committed to supporting the public memorial to the 165 victims of the 1977 Beverly Hills Supper Club fire that is planned as part of the community.
“Fischer Homes is a company with its roots in northern Kentucky, and we know well the deep and lasting impact the Beverly Hills fire has had on the community and on those who have lost loved ones, friends and colleagues,” Finch said. “We want to do our part to make sure they will never be forgotten and to honor the first responders who bravely fought the fire and treated the injured.”
The public memorial is planned for the lot along US 27 and will include the names of the victims; a list of local first responder units that responded to the fire; a list of federal and state fire safety regulations that were implemented as a result of the fire; and site maps in 1977.
Ashley Builders Group is jointly developing the project with Vision Realty Group. In addition to site development, Vision Realty Group will also develop Memorial Pointe’s 200 apartments in partnership with North American Properties.
Fischer Homes is a private company founded in 1980 by Henry and Elaine Fischer. The company employs 650 associates and is the 33rd largest builder in the nation according to the Builder 100 list. In addition to northern Kentucky, the company has homebuilding operations in Cincinnati, Dayton, Columbus, Indianapolis, Atlanta, Louisville and St. Louis.
With 576 homes sold in Northern Kentucky in 2021, Fischer Homes is the region’s largest homebuilder. The company is currently building more than 150 new home communities; 20 of these communities are in northern Kentucky and cost between $190 and $800.
Fischer Homes also has a long tradition of giving back. The company has raised more than $24 million for St. Jude Children’s Research Hospital and recently announced it was the first builder in the nation to build three St. Jude homes in one year.
Other houses in the Masterpiece collection: